Long-tailed macaque monkeys have a reputation for knowing how to find food — whether it be grabbing fruit from jungle trees or snatching a banana from a startled tourist.
Now, researchers say they have discovered groups of the silver-haired monkeys in Indonesia that fish.
Groups of long-tailed macaques were observed four times over the past eight years scooping up small fish with their hands and eating them along rivers in East Kalimantan and North Sumatra provinces, according to researchers from The Nature Conservancy and the Great Ape Trust.
The species had been known to eat fruit and forage for crabs and insects, but never before fish from rivers.
"It's exciting that after such a long time you see new behavior," said Erik Meijaard, one of the authors of a study on fishing macaques that appeared in last month's International Journal of Primatology. "It's an indication of how little we know about the species."
Meijaard, a senior science adviser at The Nature Conservancy, said it was unclear what prompted the long-tailed macaques to go fishing. But he said it showed a side of the monkeys that is well-known to researchers — an ability to adapt to the changing environment and shifting food sources.
"They are a survivor species, which has the knowledge to cope with difficult conditions," Meijaard said Tuesday. "This behavior potentially symbolizes that ecological flexibility."
The other authors of the paper, which describes the fishing as "rare and isolated" behavior, are The Nature Conservancy volunteers Anne-Marie E. Stewart, Chris H. Gordon and Philippa Schroor, and Serge Wich of the Great Ape Trust.
Some other primates have exhibited fishing behavior, Meijaard wrote, including Japanese macaques, chacma baboons, olive baboons, chimpanzees and orangutans.
Agustin Fuentes, a University of Notre Dame anthropology professor who studies long-tailed macaques, or macaca fascicularis, on the Indonesian island of Bali and in Singapore, said he was "heartened" to see the finding published because such details can offer insight into the "complexity of these animals."
"It was not surprising to me because they are very adaptive," he said. "If you provide them with an opportunity to get something tasty, they will do their best to get it."
Fuentes, who is not connected with the published study, said he has seen similar behavior in Bali, where he has observed long-tailed macaques in flooded paddy fields foraging for frogs and crabs. He said it affirms his belief that their ability to thrive in urban and rural environments from Indonesia to northern Thailand could offer lessons for endangered species.
"We look at so many primate species not doing well. But at the same time, these macaques are doing very well," he said. "We should learn what they do successfully in relation to other species."
Still, Fuentes and Meijaard said further research was needed to understand the full significance of the behavior. Among the lingering questions are what prompted the monkeys to go fishing and how common it is among the species.
Long-tailed macaques were twice observed catching fish by The Nature Conservancy researchers in 2007, and Wich spotted them doing it two times in 1998 while studying orangutans.
Tuesday, June 10, 2008
Sunday, June 01, 2008
The multiple challenges of exploring Antarctica

Robotic rovers have patrolled deep space and the deepest seas, but scientists are still struggling to create drones that can overcome the multiple challenges of exploring Antarctica.
Georgia Tech researchers think the SnoMote — a small robot designed like a snowmobile — will be able to deal with the nasty weather and with slippery terrain that constantly cracks and shifts.
They envision dozens of SnoMotes roving Antarctica's vast expanses to add to data already collected by satellites and a handful of weather stations and sensors.
Ayanna Howard, an associate professor at Georgia Tech in Atlanta, has worked for two years under a NASA grant to perfect the 2-foot-long robots.
Her initial designs with spider-like legs proved too cumbersome to navigate snowbanks. So she and her colleagues leaned on others' designs, outfitting a snowmobile designed for kids with sensors, gauges and cameras and then programming it.
She developed a program that lets the SnoMotes negotiate with each other and "bid" on which site to investigate, allowing them to decide for themselves how to dole out their assignments.
The next challenge, though, was to come up with navigation for the rovers. Other probes tend to use distinguishing characteristics like rocks to chart their paths. But such features can be hard to come by in vast icy expanses.
On a field trip to a Colorado glacier, Howard's team discovered they could use microscopic fissures in the ice and snowbanks to guide their way.
"If you can come up with a way to classify these uniquely, you can come up with a way to navigate," she said.
Simulations so far have proved her team's formula effective, but plenty of challenges await when the robot is put to the test on the glaciers of Alaska.
With Penn State University researcher Derrick Lampkin, Howard has designed a shell that weighs 60 to 70 pounds, can withstand harsh winters and eventually could include heaters to keep computers and wiring running in the cold.
Lampkin said his goal is to develop a "scale-adaptable, autonomous, mobile climate-monitoring network."
The researchers hope the robots will ultimately cost around $10,000, relatively cheap for governments, researchers and others seeking to document changing conditions in the world's most remote places.
The more the better: Howard said in order for scientists to say with certainty how climate change is affecting the ice, they need plenty of accurate data points to create climate models.
She envisions a field of 40 to 50 of the SnoMotes wandering icy plains, a small army gathering data to shed light on global warming and other quandaries without breaking the bank.
Monday, May 26, 2008
Online social networking
Online social networking today is more about hanging out with friends behind gated communities than exploring the World Wide Web: Visit another site and you'll have to rebuild your profile from scratch.
That's like having to get a new driver's license for every state you drive through.
Although the walls that keep users from taking their data wherever they go are starting to erode, how much three recently announced programs will help users move among the networks remains to be seen. Google Inc.'s attempt to break those fortifications was quickly blocked by Facebook.
The two leading online hangouts, News Corp.'s MySpace and Facebook, have promised to release tools in the coming weeks for Web sites to incorporate profile data, friends lists and other social functions. Google followed with its own program for bridging various networks.
MySpace users, for instance, can soon have their biographical information appear on eBay Inc. profiles. A social network focused on skiing will be able to incorporate Facebook photos and friends list rather than build its own.
It's all done through software hooks that let eBay and others grab profile data from MySpace and Facebook. Changes made at MySpace and Facebook are quickly propagated because third-party sites can't store the data and must check back frequently.
The new programs come as users increasingly complain about having to retype basic profile information over and over. By holding onto users' information while letting them bring temporary copies of it elsewhere, Facebook and MySpace can remain at the core of users' social interactions and keep them from leaving.
More important than saving keystrokes, the programs bring along the meaning and connections behind the data, allowing social circles to travel from site to site, much as friends going bar hopping together don't have to start conversations afresh at each pub.
That said, there are no current plans to exchange profile data between MySpace and Facebook. Message postings at one won't show up at the other, and party invites still will have to be copied and pasted to cross services.
Google's new Friend Connect comes close to merging those lives, though. When announced, it was to pool profile data from Facebook, Google Talk, Google's Orkut, LinkedIn, Plaxo and hi5, though not MySpace.
But within days, Facebook began blocking Google, saying it couldn't ensure anyone's privacy if Google were the intermediary.
Such concerns are simply a convenient way to play down underlying desires for control, said Deborah Pierce, who tracks social-networking privacy as executive director of Privacy Activism.
"They get to say, `We're being the good guys on privacy,' but they are still retaining control of your personal data," Pierce said.
Some startups aren't waiting. Minggl and Zude both promise to help users aggregate data from their various networks, including MySpace and Facebook.
There are some legitimate privacy concerns.
"In many models, something becomes public once and it becomes public forever," said Dave Morin, a senior platform manager at Facebook. "We believe in giving users control. If we move too quickly we might not achieve that."
Users must agree before a third-party site can access their data, but they sometimes change their minds. Facebook and MySpace say restricting outside storage of data ensures that other sites get the latest information, whether it's an updated user photo or a revocation of consent.
Service providers also have to consider that people may agree to be friends in the specific community — not across the Web.
So with Google's and Facebook's programs, both parties have to agree to be on a third-party site before appearing on a friends list. Although that policy extends only to minors on MySpace, adults can opt out of appearing on friends lists on other sites by visiting a new online control panel.
E-mail addresses and other non-profile data are off limits under the programs, as are profiles the services have assembled behind the scenes for ad targeting.
MySpace said it is working on giving users even more privacy controls. Eventually, MySpace users will be able to specify that only photos go to site A and friends lists to site B, rather than all or nothing for a particular site. Facebook said third-party developers could build that granularity themselves, while Google was considering it.
Ultimately, users will have to decide whether they really want to mix work-related LinkedIn contacts with the party photos on Facebook.
"I don't know if people want their worlds colliding," said Rachel Happe, a research manager at IDC. "I don't think this push to share data should go too quickly."
Fred Stutzman, a University of North Carolina researcher who tracks online social networks, said users sometimes leave for other networks so they can start over.
Jim Benedetto, senior vice president for technology at MySpace, said social networks will likely open more once they sort out the technical and privacy challenges — much as AOL and CompuServe users can now send e-mail to people who use all other e-mail services. Instant-messaging services, meanwhile, remain in walled gardens even today.
Bill Washburn, whose OpenID Foundation promotes universal usernames and passwords, said social networks will come to realize that openness makes their respective services even more powerful.
They just need to work on a common approach, said Bob Bickel of Ringside Networks, a startup building tools to bridge networks.
"It's kind of a step forward and a half-step back," Bickel said. "It may take a year or two to shake all that out, but it definitely accelerates the timeline."
That's like having to get a new driver's license for every state you drive through.
Although the walls that keep users from taking their data wherever they go are starting to erode, how much three recently announced programs will help users move among the networks remains to be seen. Google Inc.'s attempt to break those fortifications was quickly blocked by Facebook.
The two leading online hangouts, News Corp.'s MySpace and Facebook, have promised to release tools in the coming weeks for Web sites to incorporate profile data, friends lists and other social functions. Google followed with its own program for bridging various networks.
MySpace users, for instance, can soon have their biographical information appear on eBay Inc. profiles. A social network focused on skiing will be able to incorporate Facebook photos and friends list rather than build its own.
It's all done through software hooks that let eBay and others grab profile data from MySpace and Facebook. Changes made at MySpace and Facebook are quickly propagated because third-party sites can't store the data and must check back frequently.
The new programs come as users increasingly complain about having to retype basic profile information over and over. By holding onto users' information while letting them bring temporary copies of it elsewhere, Facebook and MySpace can remain at the core of users' social interactions and keep them from leaving.
More important than saving keystrokes, the programs bring along the meaning and connections behind the data, allowing social circles to travel from site to site, much as friends going bar hopping together don't have to start conversations afresh at each pub.
That said, there are no current plans to exchange profile data between MySpace and Facebook. Message postings at one won't show up at the other, and party invites still will have to be copied and pasted to cross services.
Google's new Friend Connect comes close to merging those lives, though. When announced, it was to pool profile data from Facebook, Google Talk, Google's Orkut, LinkedIn, Plaxo and hi5, though not MySpace.
But within days, Facebook began blocking Google, saying it couldn't ensure anyone's privacy if Google were the intermediary.
Such concerns are simply a convenient way to play down underlying desires for control, said Deborah Pierce, who tracks social-networking privacy as executive director of Privacy Activism.
"They get to say, `We're being the good guys on privacy,' but they are still retaining control of your personal data," Pierce said.
Some startups aren't waiting. Minggl and Zude both promise to help users aggregate data from their various networks, including MySpace and Facebook.
There are some legitimate privacy concerns.
"In many models, something becomes public once and it becomes public forever," said Dave Morin, a senior platform manager at Facebook. "We believe in giving users control. If we move too quickly we might not achieve that."
Users must agree before a third-party site can access their data, but they sometimes change their minds. Facebook and MySpace say restricting outside storage of data ensures that other sites get the latest information, whether it's an updated user photo or a revocation of consent.
Service providers also have to consider that people may agree to be friends in the specific community — not across the Web.
So with Google's and Facebook's programs, both parties have to agree to be on a third-party site before appearing on a friends list. Although that policy extends only to minors on MySpace, adults can opt out of appearing on friends lists on other sites by visiting a new online control panel.
E-mail addresses and other non-profile data are off limits under the programs, as are profiles the services have assembled behind the scenes for ad targeting.
MySpace said it is working on giving users even more privacy controls. Eventually, MySpace users will be able to specify that only photos go to site A and friends lists to site B, rather than all or nothing for a particular site. Facebook said third-party developers could build that granularity themselves, while Google was considering it.
Ultimately, users will have to decide whether they really want to mix work-related LinkedIn contacts with the party photos on Facebook.
"I don't know if people want their worlds colliding," said Rachel Happe, a research manager at IDC. "I don't think this push to share data should go too quickly."
Fred Stutzman, a University of North Carolina researcher who tracks online social networks, said users sometimes leave for other networks so they can start over.
Jim Benedetto, senior vice president for technology at MySpace, said social networks will likely open more once they sort out the technical and privacy challenges — much as AOL and CompuServe users can now send e-mail to people who use all other e-mail services. Instant-messaging services, meanwhile, remain in walled gardens even today.
Bill Washburn, whose OpenID Foundation promotes universal usernames and passwords, said social networks will come to realize that openness makes their respective services even more powerful.
They just need to work on a common approach, said Bob Bickel of Ringside Networks, a startup building tools to bridge networks.
"It's kind of a step forward and a half-step back," Bickel said. "It may take a year or two to shake all that out, but it definitely accelerates the timeline."
Tuesday, May 20, 2008
Microsoft and Yahoo are still dancing around the edges
SAN FRANCISCO - Just two weeks after breaking off merger talks, Microsoft Corp. and Yahoo Inc. have been pulled back to the bargaining table by their fears about what might happen if they don't work out a deal.
For now, Microsoft and Yahoo are still dancing around the edges as they explore possible business arrangements without melding the two companies.
The notion of a half-baked deal didn't excite investors Monday as they got their first chance to react to Sunday's news that Microsoft and Yahoo are talking again.
Yahoo shares rose a scant 0.7 percent, or 2 cents, to close at $27.68 on Monday, while Microsoft shares fell 1.8 percent, or 53 cents, to close at $29.46.
But most analysts remain convinced the preliminary talks will culminate in Microsoft buying Yahoo for somewhere between $33 to $37 per share, a price that translates to $47.5 billion to $53 billion.
Both Microsoft and Yahoo issued statements Sunday acknowledging they haven't ruled out the possibility of a merger even though they aren't discussing one now.
Although their discussions fell apart this month in a disagreement over price, both Yahoo and Microsoft have powerful incentives to reach a compromise within the next few weeks.
If Yahoo doesn't stop demanding $37 per share, its board could be overthrown in a shareholder mutiny led by activist investor Carl Icahn.
To pressure Yahoo into reviving the talks, he has nominated an alternate slate of 10 directors scheduled to stand for election at Yahoo's July 3 annual meeting. Icahn didn't respond to a request for comment Monday.
Meanwhile, Microsoft's unwillingness to pay more than $33 per share created an opportunity for its nemesis, Google Inc., to enter an advertising partnership with Yahoo.
"It's becoming pretty clear that Yahoo is either going to work something out with Microsoft or do a deal with Google," said Standard & Poor's equity analyst Scott Kessler. "If Yahoo winds up with Google after all this, it would be pretty damaging to Microsoft."
Microsoft began pursuing a Yahoo takeover in late January largely as a means to counter Google's dominance of the Internet search and advertising markets.
After Microsoft pounced, Yahoo became more receptive to an idea that it had resisted in the past — allowing Google to show some of the ads alongside Yahoo's search results.
A two-week trial last month demonstrated Google's technology could help boost Yahoo's profits, and the two sides began exploring a long-term alliance. But any partnership between Google and Yahoo likely would face antitrust obstacles because the two companies control more than 80 percent of the U.S. search advertising market.
A similar deal between Yahoo and Microsoft wouldn't pose the same antitrust problems because Google still would control more than half the market.
"We believe that a core issue for Microsoft is to acquire Yahoo on friendly terms," UBS analyst Benjamin Schachter wrote in a Monday research note. "A near-term deal (in search) could act as an intermediate step that would go a long way toward testing the waters."
Microsoft also might buy key pieces of Yahoo's online operations instead of doing a search advertising partnership or acquiring the entire company, Collins Stewart analyst Sanded Aggarwal said in a Monday research note. He values Yahoo's search technology at $21 billion, its display advertising service at $14 billion and its Internet holdings outside the United States at $9.25 billion.
Yahoo Chief Executive Jerry Yang believes the Sunnyvale-based company is on the verge of a turnaround that will prove it's worth more $50 billion. Starting next year, he has promised Yahoo's net revenue will increase by 25 percent annually — more than doubling its recent rate of growth.
But Icahn, who owns a 4.3 percent stake in Yahoo, so far has indicated he isn't willing to wait until next year. And many other major shareholders appear ready to back him.
Kessler doubts Yahoo will be able to placate its shareholders by entering a partnership with Google, particularly if the alliance could hurt Yahoo in the long run by subverting its own technology in the critical search advertising market.
"It's almost a no-win situation for Yahoo because they aren't going to get sufficient time to prove they are worth $33 per share or more," Kessler said
For now, Microsoft and Yahoo are still dancing around the edges as they explore possible business arrangements without melding the two companies.
The notion of a half-baked deal didn't excite investors Monday as they got their first chance to react to Sunday's news that Microsoft and Yahoo are talking again.
Yahoo shares rose a scant 0.7 percent, or 2 cents, to close at $27.68 on Monday, while Microsoft shares fell 1.8 percent, or 53 cents, to close at $29.46.
But most analysts remain convinced the preliminary talks will culminate in Microsoft buying Yahoo for somewhere between $33 to $37 per share, a price that translates to $47.5 billion to $53 billion.
Both Microsoft and Yahoo issued statements Sunday acknowledging they haven't ruled out the possibility of a merger even though they aren't discussing one now.
Although their discussions fell apart this month in a disagreement over price, both Yahoo and Microsoft have powerful incentives to reach a compromise within the next few weeks.
If Yahoo doesn't stop demanding $37 per share, its board could be overthrown in a shareholder mutiny led by activist investor Carl Icahn.
To pressure Yahoo into reviving the talks, he has nominated an alternate slate of 10 directors scheduled to stand for election at Yahoo's July 3 annual meeting. Icahn didn't respond to a request for comment Monday.
Meanwhile, Microsoft's unwillingness to pay more than $33 per share created an opportunity for its nemesis, Google Inc., to enter an advertising partnership with Yahoo.
"It's becoming pretty clear that Yahoo is either going to work something out with Microsoft or do a deal with Google," said Standard & Poor's equity analyst Scott Kessler. "If Yahoo winds up with Google after all this, it would be pretty damaging to Microsoft."
Microsoft began pursuing a Yahoo takeover in late January largely as a means to counter Google's dominance of the Internet search and advertising markets.
After Microsoft pounced, Yahoo became more receptive to an idea that it had resisted in the past — allowing Google to show some of the ads alongside Yahoo's search results.
A two-week trial last month demonstrated Google's technology could help boost Yahoo's profits, and the two sides began exploring a long-term alliance. But any partnership between Google and Yahoo likely would face antitrust obstacles because the two companies control more than 80 percent of the U.S. search advertising market.
A similar deal between Yahoo and Microsoft wouldn't pose the same antitrust problems because Google still would control more than half the market.
"We believe that a core issue for Microsoft is to acquire Yahoo on friendly terms," UBS analyst Benjamin Schachter wrote in a Monday research note. "A near-term deal (in search) could act as an intermediate step that would go a long way toward testing the waters."
Microsoft also might buy key pieces of Yahoo's online operations instead of doing a search advertising partnership or acquiring the entire company, Collins Stewart analyst Sanded Aggarwal said in a Monday research note. He values Yahoo's search technology at $21 billion, its display advertising service at $14 billion and its Internet holdings outside the United States at $9.25 billion.
Yahoo Chief Executive Jerry Yang believes the Sunnyvale-based company is on the verge of a turnaround that will prove it's worth more $50 billion. Starting next year, he has promised Yahoo's net revenue will increase by 25 percent annually — more than doubling its recent rate of growth.
But Icahn, who owns a 4.3 percent stake in Yahoo, so far has indicated he isn't willing to wait until next year. And many other major shareholders appear ready to back him.
Kessler doubts Yahoo will be able to placate its shareholders by entering a partnership with Google, particularly if the alliance could hurt Yahoo in the long run by subverting its own technology in the critical search advertising market.
"It's almost a no-win situation for Yahoo because they aren't going to get sufficient time to prove they are worth $33 per share or more," Kessler said
Tuesday, September 11, 2007
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Saturday, August 18, 2007
Technology helps reinvent cell phone ads

SINGAPORE - Mobile phones are a potential gold mine for advertisers, the most
personal and intimate way to communicate and engage with subscribers — more than 2 billion of them and counting worldwide. Yet the advertisers' two-liner text pitches have largely fueled a growing hate club, with recipients quickly equating the messages with spam they abhor on desktops.
Now, thanks to improved technologies, advertisers believe they have struck upon the formula for getting their messages across without irking consumers. The development is important given the mobile handset's promise to be a "third screen" — after the television and the desktop computer.
Others partner with search engines and e-mail services to slip in an ad or two, similar to how Google has mastered the use of e-mail and search keywords on the desktop to help determine which topics users find interesting and, in turn, what ads appear.
Better handsets and faster networks mean "more brands utilizing mobile devices for more advanced marketing and advertising initiatives," said Laura Marriott, executive director of the Denver-based industry trade group Mobile Marketing Association.
The search-based advertising model seems to be working in Japan — a mature mobile phone market where the bulk of the 98 million mobile phone users have phones with Internet capabilities.
Although subscribers had felt they were wasting their time and money going through ads while conducting searches on their phones, those concerns have diminished with faster speeds and flat-rate pricing for Web access, said Akira Miwa, the report's author.
Yahoo Inc. took the plunge in June with a mapping service that combines search and location-based mobile technology. All one has to do is to enter a keyword to search, and advertisers registered on Yahoo's database pop up on a digital map.
The advertising industry is mindful of earlier mistakes, including inundating consumers with pop-up ads on the desktop and text messages on the phone.
Many agree that preserving a good customer experience is critical.
"Push marketing and spam have a very short shelf life," said Frank Brown, director of the mobile marketing and technology firm Sydus.
People need to feel, Brown said, that they had specifically invited the pitch or are engaging with the brand in a relevant and entertaining way.
Rebecca Ye, a 22-year-old Singaporean, said she wouldn't mind having ads sent to her phone as long as she had subscribed for them, like "a notification on upcoming sales."
"Let's say you're on the train and you get a message telling you something's going on somewhere you can just drop by," she said. "So it's very targeted and purposeful."
MobileOne, Singapore's second largest mobile communications provider, promises to cater only to the "willing customer."
Subscribers can choose to receive offers, free news headlines and advanced functions with an interactive ad-based text messaging service, but if a customer declines, "he continues to send and receive (text messages) the way he does today," Chief Executive Neil Montefiore said. "It is completely under the control of the customer."
Wireless carriers, meanwhile, are starting to loosen restrictions on third-party ads, which they had resisted for fear annoyed customers might defect to competitors. Until now, most mobile ads are found on content producers' own Web sites, which are accessed through a mobile browser rather than through the carrier's cell phone menu.
Yum Brands Inc.'s Pizza Hut and KFC are among the first to advertise through a free, ad-based e-mail service from Southeast Asia's largest operator, SingTel.
"Our customers are fully aware that they will be receiving the ads, and from our initial findings, they aren't disturbed by them at all," SingTel spokeswoman Tricia Lee said. "We also found that a relatively large segment of customers are willing to try mobile advertising provided they receive something in return."
Analysts say slowing revenue growth and saturation in developed markets have forced wireless carriers to reconsider — good news for advertisers that want to target specific groups. After all, the carriers have the key to a treasure cove of customer demographics — where they live, their age and what games they play on their phone.
"Carriers today are now focusing on targeted advertising and personalization capabilities," said King Yew Foong, research director of Gartner Singapore. "The crucial point is whether carriers understand their customers well enough to execute this flawlessly. They will have to develop better customer intimacy."
The risks are high if they don't do it right.
"Consumer aversion to such advertisements in the past is due to the fact that they were irrelevant to the recipients," King said.
To mitigate the risks, Korean and Japanese companies that have allowed advertising have also put in place spam filters.
The Mobile Marketing Association has set up guidelines that include letting consumers decline to receive ads and ensuring that information advertisers obtain from customers be kept confidential. |
"So because of that, spam will be less of an issue," MMA's Marriott said.
Brands themselves are also learning to be more subtle with its mobile campaigns, tapping on to a trend where youths in Asia are increasingly turning to their phones rather than an iPod for on-the-go entertainment.
Bacardi Ltd., the company best known for its top-selling rum, recently extended its yearlong partnership with Sydus to stream music to cell phones through a virtual radio "brand-channel." The company hopes to connect with a younger audience that way — without overt advertising.
It may take time, though, for mobile ads to gain better esteem among consumers. Some parts of Asia have yet to embrace the third-generation, or 3G, phones that can carry multimedia ads. Handset technology and network signals differ among mobile carriers and countries, forcing advertisers to cater only to the tech-savvy group.
But it's only a matter of time before mobile networks improve — and the mobile ads follow. The key is to avoid simply importing techniques from television and the desktop.
"We should all by now (know) that doing boring TV ads aren't much appreciated," Craig Davis, worldwide chief creative officer of New York-based advertising agency JWT, said during a recent visit to Singapore. "Doing annoying things is no way to seduce people that your brand is for them."
Monday, August 13, 2007
Consumers urged to pick new DVD format

LOS ANGELES - People who own an HD DVD player can forget about watching "Spider-Man 3" in high definition when it goes on sale during the holiday season. The movie from Sony Pictures will only be available in the Blu-ray DVD format. Likewise, people with Blu-ray players won't be able to enjoy the action-thriller "The Bourne Ultimatum," which Universal Pictures will release only in HD DVD.
These exclusive arrangements, plus aggressive price cuts for high-def DVD players, are designed to persuade consumers to finally embrace one format or the other. |
But analysts wonder if the moves will anger consumers, just as the studios and consumer-electronics companies are hoping to boost high-def DVD sales as growth in standard DVDs stalls.
"The frustration for consumers is not knowing what format is going to win," said Chris Roden, an analyst at Parks Associates.
Consumers, many of whom are still smarting from the VCR format battle between VHS and Betamax, need to know their expensive equipment won't become obsolete if the competing format wins, said Steven J. Caldero, chief operating officer of Ken Crane's, specialty electronics chain in Southern California.
"People are still frustrated there is a format war to begin with," he said. "The studios are making people choose. What consumers want is something that will play everything so they don't have to choose."
Until recently, many consumers were able to defer the choice because players have been so expensive. But prices have been slashed by about half — Sony Corp.'s Blu-ray player now sells for $499 and Toshiba Corp.'s cheapest HD DVD player sells for $299, with both likely to include as many as five free movies as an incentive. (Players that read both formats remain expensive.)
Both sides are also releasing blockbuster titles such as the new "Pirates of the Caribbean" movie aimed squarely at the demographic most likely to upgrade to high-def.
The stakes couldn't be higher for Hollywood, which has seen sales of traditional DVDs, once a reliable profit engine, slow to a trickle. Direct digital delivery online, while promising, is still years away from profitability because current Internet capacity simply can't handle the enormous high-definition files.
Yet consumers remain profoundly confused by the two formats, both of which deliver crisp, clear pictures and sound but are completely incompatible with each other and do not play on older DVD players. Many haven't even heard of either format.
HD DVD, developed by Toshiba and backed by powerful companies like Microsoft, has the lead in standalone players sold because they are cheaper and hit the market first. |
In the United States, standalone HD DVD players have 61 percent market share, while Blu-ray players have 36 percent share and the few dual-format players have a 3 percent share, according to market research company The NPD Group Inc.
But Blu-ray, backed by Sony and a majority of Hollywood studios, got a big boost when Sony introduced its PlayStation 3 game console, which comes standard with a Blu-ray drive. Counting those machines, there are more Blu-ray players out there.
Although Microsoft's Xbox 360 can play HD DVD movies, the drive has to be bought separately. Only 160,000 drives have been sold so far, compared with 1.5 million PS3 consoles, according to NPD.
In terms of discs sold, Blu-ray has always had the lead. Time Warner Inc.'s Warner Bros. and Viacom Inc.'s Paramount Pictures release movies in both formats, and in such cases Blu-ray has outsold HD DVD by nearly 2-to-1.
Blu-Ray is getting an even bigger boost as Blockbuster Inc. announced it would stock only Blu-ray titles when it expands its high-def DVD offerings this year. Target Inc., the nation's second-largest retailer, said it will only sell Blu-ray DVD players in its stores in the fourth quarter.
Sony Pictures, News Corp.'s Twentieth Century Fox, The Walt Disney Co., and Metro-Goldwyn-Mayer are releasing only in Blu-ray. Universal, owned by General Electric Co., is the only major studio to back HD DVD exclusively.
Nonetheless, Warner Bros. believes both formats can coexist and has been urging Blu-ray backers to begin supporting HD DVD as well. The studio has developed a dual-format disc and has said it would license the technology to other studios willing to back both.
"The fourth quarter is critical for the formats to show growth and momentum," said Steve Nickerson, Warner Home Video's senior vice president of marketing. "It's more than about winning or losing. If you can continue to show growth (in both formats), that's a positive in a situation where standard DVD sales aren't growing."
To counter Blu-ray's recent gains, the HD DVD camp is planning an advertising campaign touting the interactive elements of the format, which allow users to connect to the Internet to download special features.
"This is not about a high-def movie on a disc," said Craig Kornblau, president of Universal Studios Home Entertainment. "It's about a fully immersive experience, connected interactivity. That's what is going to separate these high-def formats."
Kornblau said he isn't worried about Blu-ray's momentum and doesn't believe there's a need for one to knockout the other.
"To call this market nascent is to a degree to pay it a complement," he said. "The people who have bought so far aren't early adopters, they are early, early adopters." |
Analysts said even lower prices for players could be the key to determining a format winner. Some believe that until prices hit the $200 range, consumers simply won't upgrade from their current machines, many of which cost less than $100.
Chinese-made HD DVD players selling for $199 are expected to hit store shelves by December, while Sony is widely expected to cut the cost of its Blu-ray machine to as low as $299 by year's end.
"When that occurs, the studios and Sony are going to pull out the big guns," said Phillip Swann, president of the technology-oriented Web site TVpredictions.com. "They are going to release more titles, big titles, and really go for the kill this holiday season."
Friday, June 22, 2007
Move the train with your brain
HATOYAMA, Japan - Forget the clicker: A new technology in Japan could let you control electronic devices without lifting a finger simply by reading brain activity.
The "brain-machine interface" developed by Hitachi Inc. analyzes slight changes in the brain's blood flow and translates brain motion into electric signals.
A cap connects by optical fibers to a mapping device, which links, in turn, to a toy train set via a control computer and motor during one recent demonstration at Hitachi's Advanced Research Laboratory in Hatoyama, just outside Tokyo.
At his prompting, a reporter did simple calculations in her head, and the train sprang forward — apparently indicating activity in the brain's frontal cortex, which handles problem solving.
Activating that region of the brain — by doing sums or singing a song — is what makes the train run, according to Utsugi. When one stops the calculations, the train stops, too.
Underlying Hitachi's brain-machine interface is a technology called optical topography, which sends a small amount of infrared light through the brain's surface to map out changes in blood flow.
Although brain-machine interface technology has traditionally focused on medical uses, makers like Hitachi and Japanese automaker Honda Motor Co. have been racing to refine the technology for commercial application.
Hitachi's scientists are set to develop a brain TV remote controller letting users turn a TV on and off or switch channels by only thinking.
Honda, whose interface monitors the brain with an MRI machine like those used in hospitals, is keen to apply the interface to intelligent, next-generation automobiles.
The technology could one day replace remote controls and keyboards and perhaps help disabled people operate electric wheelchairs, beds or artificial limbs.
Initial uses would be helping people with paralyzing diseases communicate even after they have lost all control of their muscles.
Since 2005, Hitachi has sold a device based on optical topography that monitors brain activity in paralyzed patients so they can answer simple questions — for example, by doing mental calculations to indicate "yes" or thinking of nothing in particular to indicate "no."
"We are thinking of various kinds of applications," project leader Hideaki Koizumi said. "Locked-in patients can speak to other people by using this kind of brain machine interface."
A key advantage to Hitachi's technology is that sensors don't have to physically enter the brain. Earlier technologies developed by U.S. companies like Neural Signals Inc. required implanting a chip under the skull.
Size is one issue, though Hitachi has developed a prototype compact headband and mapping machine that together weigh only about two pounds.
Another would be to tweak the interface to more accurately pick up on the correct signals while ignoring background brain activity.
Any brain-machine interface device for widespread use would be "a little further down the road," Koizumi said.
He added, however, that the technology is entertaining in itself and could easily be applied to toys.
"It's really fun to move a model train just by thinking," he said.
The "brain-machine interface" developed by Hitachi Inc. analyzes slight changes in the brain's blood flow and translates brain motion into electric signals.
A cap connects by optical fibers to a mapping device, which links, in turn, to a toy train set via a control computer and motor during one recent demonstration at Hitachi's Advanced Research Laboratory in Hatoyama, just outside Tokyo.
"Take a deep breath and relax," said Kei Utsugi, a researcher, while demonstrating the device on Wednesday. |
At his prompting, a reporter did simple calculations in her head, and the train sprang forward — apparently indicating activity in the brain's frontal cortex, which handles problem solving.
Activating that region of the brain — by doing sums or singing a song — is what makes the train run, according to Utsugi. When one stops the calculations, the train stops, too.
Underlying Hitachi's brain-machine interface is a technology called optical topography, which sends a small amount of infrared light through the brain's surface to map out changes in blood flow.
Although brain-machine interface technology has traditionally focused on medical uses, makers like Hitachi and Japanese automaker Honda Motor Co. have been racing to refine the technology for commercial application.
Hitachi's scientists are set to develop a brain TV remote controller letting users turn a TV on and off or switch channels by only thinking.
Honda, whose interface monitors the brain with an MRI machine like those used in hospitals, is keen to apply the interface to intelligent, next-generation automobiles.
The technology could one day replace remote controls and keyboards and perhaps help disabled people operate electric wheelchairs, beds or artificial limbs.
Initial uses would be helping people with paralyzing diseases communicate even after they have lost all control of their muscles.
Since 2005, Hitachi has sold a device based on optical topography that monitors brain activity in paralyzed patients so they can answer simple questions — for example, by doing mental calculations to indicate "yes" or thinking of nothing in particular to indicate "no."
"We are thinking of various kinds of applications," project leader Hideaki Koizumi said. "Locked-in patients can speak to other people by using this kind of brain machine interface."
A key advantage to Hitachi's technology is that sensors don't have to physically enter the brain. Earlier technologies developed by U.S. companies like Neural Signals Inc. required implanting a chip under the skull.
Still, major stumbling blocks remain. |
Size is one issue, though Hitachi has developed a prototype compact headband and mapping machine that together weigh only about two pounds.
Another would be to tweak the interface to more accurately pick up on the correct signals while ignoring background brain activity.
Any brain-machine interface device for widespread use would be "a little further down the road," Koizumi said.
He added, however, that the technology is entertaining in itself and could easily be applied to toys.
"It's really fun to move a model train just by thinking," he said.
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