Shades and photographic equipment to stars and 'paparazzi' alike

Unitedshades.com is the end result of roughly 75 years of experience gained in the business of selling sunglasses. The brick-and-mortar business opened in Rome at the beginning of the century, selling shades and photographic equipment to stars and 'paparazzi' alike.

Now that the stars have relocated to Hollywood we still want them to be able to buy sunglasses from us. And this is why over 6 years ago we have taken the business online. We can proudly claim to be amongst the leaders in this industry, enjoying long-established direct relationships with the manufacturers of designer sunglasses.

Not everyone knows that - as Sunglasses2000.com - we were the first sunglasses retailer to go online in Europe. With nearly USD 2 mil. in sales every year, we are enjoying unparalleled success. A clear sign that our 15 people strong team and our dedication to the business is paying back.