SUNNYVALE, Calif. - Yahoo Inc. (Nasdaq:YHOO - news) will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
The new mobile marketing platform to be unveiled Monday will deliver image-based ads to mobile phones in Mexico, Canada and 16 other countries in Europe, Asia and parts of South America.
The Sunnyvale-based company launched a similar advertising push in the United States in November.
Yahoo said its expanded platform for image-based ads already has lined up commitments from several major advertisers, including Intel Corp., PepsiCo Inc. and Procter & Gamble Co.
Like its other Internet rivals, Yahoo is trying to develop more ways for advertisers to reach the billions of cell phones and mobile computing devices that have become staples of modern living.
| Toward that end, Yahoo also is rolling out a series of upgrades to recently introduced applications designed to make it easier to find vital information on mobile devices without clicking through as many links as conventional searches on the Web require. The new features make it easier for users to share the results with others. Yahoo said more than 100 mobile phones now support its so-called "oneSearch" application, up from about 70 different types a little over a month ago. | FREE Trial - Trust your most precious memories to SmugMug, upload your photos today. |
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