Friday, June 20, 2008

Yahoo Adds Two E-Mail Domains To Saturated

For the first time, Yahoo (NSDQ: YHOO) on Thursday added new e-mail domains to its long-standing, which with more than 260 million subscribers worldwide has forced people to use hard-to-remember pseudonyms when signing up for an account.

The addition of and will add millions of new addresses to Yahoo Mail, and let subscribers avoid the use of such convoluted addresses as CutiePie4Ever80 or mattclark1977, the portal said.

"We recognize that people want an e-mail address that reflects who they are, whether they are signing up for an e-mail address for the first time, or simply updating their e-mail pseudonym to reflect the stage they are at in life," John Kremer, VP of Yahoo Mail, said in a statement.

The new addresses will open up many more options for subscribers in the United States, as well as for localized versions of the namespace in other countries, Yahoo said. People who sign up under the new domains will have access to the same features as the older domain, such as unlimited storage, integrated instant messaging, and spam and virus protection. In many markets, Yahoo will help users transfer e-mail and contacts to their new address and notify friends of the change.

The domain is brand new for Yahoo. Rocketmail, however, stems from the 1997 acquisition of the RocketMail Web mail service. It was one of the first major free services, and it became the engine for Yahoo Mail.

E-mail is one of the legs of Yahoo's multiservice approach to communications, particularly on mobile phones. The portal this year introduced a news service called oneConnect that combines e-mail, instant messaging, text messaging, and social networking in one mobile platform.

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